For retreat leaders and wellness experts wanting to use paid ads to grow a list of ready-to-buy customers

I know you want be selling spots with more ease

And the daily posting grind for visibility is real

You’ve got a great offer and know that your work helps people

But you don’t yet have a system to generate the amount of leads you need to sell

Perfectly Paid is a 10 week mentorship program for retreat leaders and wellness experts wanting to fil out their events and retreats with more ease and predictability

JOIN PERFECTLY PAID

In 10 weeks you will have a predictable visibility and lead generation machine using paid ads that you can have warm audience to sell to each time you launch a new offer

Imagine this…

  • You create and send ads into the world that are designed to attract the exact right audience for your offers

  • You are visible and building a marketing machine that continues to works while you sleep

  • You are reaching an aligned and ready-to-buy audience every day without constantly needing to post organically

  • You’re waking up to a growing waitlist, fresh leads, and new sales

  • Your brand is showing up consistently, building trust and positioning you as the go-to authority in your space

How It Works

  • I will take you through the step-by-step of:

    Planning and strategy

    Learn which types of campaigns you should be running

    Creating your bespoke strategy and committing to what your campaign will look like: including budgeting, user journey, tracking, and targeting

    Setting up your ad account for success within Ads Manager (the professional way)

    Making your ads

    How to research and make ad creative that works from the content you already have

    Implementation + going live

    How to set up a winning campaign step-by-step - no more guesswork

    Watch me ‘over my shoulder’ as I show you in real-time what to do

    We go live together!

    Data interpretation and optimisation

    Learn how to tweak your ads to keeop improving your results

    Watch me optimise a live campaign in real-time

  • 6 Sessions to ‘Ask Me Anything’ and get expert mentorship specific to your own campaign

    If your ads aren’t working I can mentor you thought steps to take to turn it around, or if you have a creative idea you want to try I can share the best tools to use to make it happen

  • Personalised feedback on your ad strategy, landing page AND specific guidance on how to track your campaign

    Submit custom questions to Charlotte and receive value-packed voicenote answers

  • Access to an Ads Creative Inspo Deck with 20+ ideas the best kinds of ads that are working in 2026 so that making your own ads feels easy

    Lifeytime access to video recordings of key elements of the set-up process for you to follow along with

  • Benefit from being in the energy of a group of people in your industry all ready to go bigger

    A private community Telegram for you to share your wins and challenges and stay accountable

  • EARLYBIRD This mentorship is £2000+VAT

    Payment options: pay in full OR 5 monthly payments of £500+VAT

    Investment increases to £2500+VAT when earlybird ends.

DOORS NOW OPEN FOR MARCH 2026

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DOORS NOW OPEN FOR MARCH 2026 -

Perfectly Paid is a shift in how you see marketing - and yourself as a leader. You’re stepping out of scrappy, short-term tactics and into a steady, strategic way of growing your business.

JOIN PERFECTLY PAID

I am so happy I participated in Charlotte's ads course, honestly I feel so empowered to grow my business now and to confidently run ads campaigns by myself. She somehow made a boring and intimidating topic with tech fun and I couldn't be more grateful.

Before the course I was feeling down about stagnant audience growth in my business and after completion I feel so excited and motivated for the next part of the year as I've grown my email list by almost 500 people in 3 months!!

I would highly recommend if you're an entrepreneur growing your business to work with her in any capacity, its wonderful to have the support and encouragement in an often lonely work environment (solopreneur life). Thanks again!

Ashley Ahrens, BSc, Nutritional Therapist, Yoga Teacher

FAQs

  • You’re tired of relying on posting more, chasing visibility, or hoping launches land — and you want predictable demand for your offers, without being online all the time.

    Perfectly Paid helps you build a system that consistently brings new, aligned people into your world, even while you’re offline, teaching, hosting, or resting.

    Perfectly Paid isn’t for beginners who are still figuring out their offer.
    It’s for established retreat leaders and wellness experts ready to move from hustle-based marketing to calm, scalable growth.

  • Perfectly Paid isn’t a “build a funnel from scratch” programme.

    It’s designed to help you use ads to strengthen and scale what already exists - with guidance on landing pages, waitlists, and simple funnels where needed.

    You don’t need a complex setup, but you do need a live offer and some basic marketing foundations.

  • Perfectly Paid focuses on simple, proven setups. You’ll be guided step-by-step on what matters, and supported in making decisions that keep things streamlined and simple.

    That said, this is a mentorship, not a done-for-you service. It’s best suited to business owners who are willing to follow clear instructions and take action, even if tech isn’t their strength.

  • You’ll be running the ads yourself, so results show up directly in your own systems - your inbox, your ads platform, your email list, and wherever you receive sign-ups or enquiries.

    Perfectly Paid teaches you how to set up and optimise campaigns so you can see what’s working in real time, make informed decisions, and build demand in a way that compounds over time.

    This isn’t theoretical. You’ll be inside your own data, seeing real responses from real people.

  • You will notice a significant increase in visibility within days of your ads going live. Your first enquiries and sales can via ads will then follow!

    Remember, Perfectly Paid is designed to help you build momentum over time, building a system that creates consistent demand, not quick wins.

  • This varies depending on your goals and the type of campaigns you choose to run.

    As a general guideline, I recommend a minimum of £500 in ad spend during the programme. This gives you enough data to see how ads perform and make informed decisions, without needing a huge budget.

    You’ll be guided on how to spend intentionally, test intelligently, and scale only when it makes sense for your business.

DOORS NOW OPEN FOR MARCH 2026

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DOORS NOW OPEN FOR MARCH 2026 -

Before the Perfectly Paid ads course I was desiring more visibility with my business, wanting to reach new audiences and feeling really lost in the world of Meta technicals, not really knowing what I was doing trying to set up ads.

From Charlotte's guidance and expertise I now understand the nuances and complexities of Ad campaigns, feel SO much more confident in how to set up, run and evaluate paid ads to support the growth of my business. From the course I have grown my audience and have learnt so much more about running an expansive business than just ad setup!

Charlotte is a Master of Marketing, and being coached by her has been invaluable! Perfectly Paid is the course for business owners who are ready to level up, expand their business, and get paid with ease! Do it!

Dr Stephanie Minchin, The Yoga Psychologist, author, speaker, founder House of Yoga Psychology